Paid Search & PPC
Paid Search & Google Ads Built Around Your Business
Over two decades of paid search expertise - managed at a fixed fee, not a percentage of your ad spend. Google Search, Shopping, Performance Max, Display, and YouTube campaigns that generate measurable return, from a Norwich-based team that works with you, not just for you.
Get a Free PPC Audit5-Star Rated on Google
Our results speak for themselves - and so do our partners. Read our reviews directly on Google.
Over Two Decades in Paid Search
We have been running high-performance Google Ads campaigns for over two decades - across every type of market and budget.
90%+ Partner Retention Rate
Partners stay because the campaigns keep improving. Consistent results over time - not a short spike and a slow decline.
Ad Impressions Served
Paid Clicks Generated
Ad Spend Managed
Conversions Delivered
Visibility the Day You Launch - Return That Improves Over Time
Paid Search - Google Ads in particular - puts your business in front of people who are actively searching for what you offer. Unlike organic channels, traffic starts from day one. Unlike most other paid channels, the intent is already there: you are reaching someone mid-decision, not interrupting them mid-scroll.
But launching a campaign is the easy part. The difference between campaigns that drain budgets and campaigns that build revenue lies in the structure, the targeting, the conversion tracking, and - critically - the ongoing optimisation. That is where most in-house teams and lower-cost providers fall short.
We manage budgets from £500 to £50,000 per month with the same level of care across all of them. Our fee is based on the time and expertise required - not a percentage of what you spend. That means our incentive is always to improve your return, not to increase your budget.
Get a Free PPC AuditFixed Fee, Not a % of Spend
Most agencies charge 10–20% of your ad budget. We charge based on time. As your budget grows, our fee does not automatically inflate.
Proper Conversion Tracking
Every campaign is set up with proper conversion tracking so you can see exactly what spend produces which outcomes. No guesswork - clear, verifiable attribution from day one.
Campaign Structure Matters
Poorly structured campaigns waste budget on irrelevant clicks. We build clean account architecture from the start - the difference that compounds month over month.
How We Manage Paid Search
A structured four-stage process - from initial audit through to continuous optimisation - built around what your campaigns actually need to perform.
PPC Audit & Account Review
We begin with a full audit of your existing account - or a competitive landscape analysis if you are starting from scratch. We examine campaign structure, keyword targeting, quality scores, bidding strategy, negative keyword lists, and conversion tracking setup.
You receive a clear picture of where budget is being wasted and where the real opportunity lies, before anything changes.
Strategy & Campaign Planning
Based on the audit, we build a campaign strategy aligned with your specific business goals - leads, sales, bookings, or brand awareness. We agree keyword targeting, match types, audience layering, bidding approach, and campaign types before a single pound is spent.
Every decision is discussed and signed off. No black boxes, no surprises.
Campaign Build & Launch
Clean campaign architecture, tightly themed ad groups, well-crafted ad copy, and accurate conversion tracking. We ensure Google Ads is correctly linked to your analytics stack so you can attribute every lead or sale back to the specific campaign and keyword that drove it.
For Shopping campaigns, we work directly with your product feed to ensure it is structured for maximum impression share and quality score.
Ongoing Optimisation & Reporting
Campaigns improve through consistent, expert-led optimisation - bid adjustments, search term analysis, negative keyword expansion, ad copy testing, Quality Score work, and landing page review. This is the work that separates long-term performance from a short initial burst.
Monthly reports cover spend, impressions, clicks, conversions, and cost-per-acquisition for each campaign - with plain-language commentary on what is working, what has been adjusted, and what is planned next.
Paid Search Services We Manage
Every engagement covers the channel types your business actually needs - no mandatory add-ons, no upsells.
Google Search Ads
High-intent keyword targeting for people actively searching for your product or service. The foundation of most effective paid search strategies - managed for maximum Quality Score and conversion rate.
Google Shopping Campaigns
Product listing ads that put your inventory in front of high-intent shoppers. Feed optimisation, bidding strategy, and campaign structure managed to drive profitable sales - not just clicks.
Performance Max
Google's automation-first campaign type, managed with the right input signals and asset quality to ensure it works for your business - not just for Google's revenue targets.
Display & YouTube Ads
Awareness and retargeting campaigns across the Google Display Network and YouTube. Effective for reaching in-market audiences and re-engaging visitors who did not convert on first contact.
Paid Social Advertising
Facebook, Instagram, LinkedIn, and TikTok ads managed alongside your Google Ads - with consistent audience and conversion intelligence shared across channels.
PPC Consultancy & Audits
Working with an in-house team? We provide hourly PPC consultancy, detailed account audits, and strategic direction - without the commitment of full management.
How We Price Paid Search Management
We do not charge a percentage of your ad spend. That model - common across most PPC agencies - creates a structural conflict of interest: the more you spend, the more the agency earns, regardless of whether the additional spend is generating a return.
Our fee is based on the time and expertise required to manage your campaigns well. For most businesses, this results in a significantly more cost-effective arrangement than the traditional percentage model - particularly for budgets below £10,000 per month.
If you are already running campaigns, we will tell you what we find in an audit before asking you to commit to anything. If you are starting from scratch, we will give you a clear picture of what effective management requires - and what it costs - upfront.
Request a Free PPC AuditFixed Fee Model
Priced on time and expertise, not your ad budget. Your spend stays working for you.
Clear Monthly Reporting
You always know what you are spending, what it is generating, and what is planned next.
Combined Discount
Use us for both Paid Search and SEO and receive a discount - and a genuinely joined-up strategy.
No Long-Term Lock-In
We earn your business month to month. Partners stay because the results keep coming.
Products That Give Our Partners an Edge
Beyond campaign management, we build and maintain tools that give our paid search partners a genuine competitive advantage.
RevUp Shopping
As a Google CSS (Comparison Shopping Service) partner, RevUp Shopping can reduce your Google Shopping CPCs by up to 20% - giving your products more visibility for the same budget. Available to partners running Shopping campaigns with us. revupshopping.com
RevUp Feeds
AI-powered Google Shopping feed optimisation - ensuring your product titles, descriptions, and attributes are structured to win the most relevant placements. Particularly impactful for larger catalogues where manual feed management is not practical. revupfeeds.com
RevUp Tracking
Accurate Shopify tracking and multi-touch attribution - feeding reliable conversion data back into Google Ads so automated bidding strategies work from the right signals. Critical for any Shopify business running Performance Max or Smart Shopping campaigns. revuptracking.com
What People Ask Before Working With Us
Straightforward answers to the questions we hear most - no jargon, no spin.
How quickly does PPC produce results?
Traffic starts from the day you launch - that is one of paid search's core advantages over organic channels. In practice, it typically takes two to four weeks to gather enough data to begin meaningful optimisation, and one to three months to reach stable, well-optimised performance. The initial period is about learning what your market responds to, not about waiting for something to happen.
Why not use a percentage of spend model like other agencies?
Because percentage models create the wrong incentives. An agency charging 15% of your spend earns more by growing your budget - regardless of whether the additional spend is generating a return. Our fixed-fee model aligns us with your actual goal: better return from your existing budget. If scaling makes commercial sense, we will tell you. If it does not, we will tell you that too.
What is the minimum ad budget you work with?
We work with budgets from £500 per month upwards. Viability at the lower end depends heavily on your sector and the competitiveness of your target keywords - in some markets £500 delivers meaningful results; in others you need more to be competitive. We will tell you honestly where your budget sits before you commit to anything.
Do you work with businesses already running Google Ads?
Yes - and in many cases, taking on an existing account is the quickest route to early results. We typically find significant inefficiencies: budget wasting on irrelevant search terms, poor account structure, underused negative keyword lists, or bidding strategies optimising for the wrong signals. Resolving those often improves performance before any new investment is made.
How do you approach Performance Max campaigns?
With care. Performance Max can be highly effective, but it requires the right asset quality, audience signals, and conversion data to function correctly. Without those inputs, it wastes budget unpredictably. We configure PMax with proper audience lists, high-quality creative assets, and exclusions where needed - and we run it alongside traditional Search campaigns rather than letting it cannibalise them.
What does a monthly PPC report include?
Spend, impressions, clicks, click-through rate, conversions, cost-per-acquisition, and return on ad spend - broken down by campaign. Work completed that month, any adjustments made and why, and what is planned for the month ahead. You always know exactly what your investment is achieving and what is being done with it.
Do you manage paid social alongside Google Ads?
Yes. We manage Facebook, Instagram, LinkedIn, and TikTok paid campaigns alongside Google Ads. Managing both allows us to share audience intelligence and conversion data across channels - so your paid social targeting benefits from what Google Ads tells us about your converting audience, and vice versa.
How does PPC work alongside SEO?
The two complement each other well. PPC provides near-immediate conversion data on which keywords and messages actually drive action - intelligence that directly sharpens the SEO strategy. As organic rankings strengthen for terms you already convert on, paid budget can shift towards more competitive terms where organic progress takes longer. We manage both for many of our partners, and the combined strategy consistently outperforms either channel in isolation.
Why Work With RevUp Online for Paid Search?
Over two decades of paid search experience - across retail, professional services, hospitality, technology, manufacturing, and more. We have managed campaigns through every major platform change Google has made, from manual CPC bidding to Smart Bidding, from keyword match types that actually matched to the era of Performance Max automation.
We do not run campaigns on autopilot. Every account is reviewed consistently, every change is intentional, and every decision is communicated. If something is not performing, we tell you - and we fix it. If something is performing well, we look for ways to build on it.
From a £500 monthly budget to £50,000 per month, the approach is the same: understand the business, understand the goal, build the right campaign, and improve it relentlessly.
Get a Free PPC AuditGoogle Certified
Current Google Ads certifications across Search, Shopping, Display, and Performance Max.
Transparent Reporting
Clear monthly reports - spend, conversions, CPA, and plain-language commentary on every change made.
Fixed Fee, No Conflicts
No percentage of spend. Our incentive is always to improve your return - not to grow your budget.
Norwich-Based Team
Not a remote management service. A real team based in Norwich, working alongside your business.
Norwich, Norfolk & Across the UK
Based in Norwich, we manage paid search campaigns for businesses across Norfolk and nationally. We have dedicated pages covering our Norwich and Norfolk PPC work in more detail.
PPC for Norwich Businesses
Norwich is a competitive local market for paid search. From city-centre retail to professional services - local campaign management that knows the territory.
Norwich PPC →PPC Across Norfolk
From Great Yarmouth to King's Lynn, Cromer to Thetford - paid search management for Norfolk businesses of all sizes, wherever you are in the county.
Norfolk PPC →Let's Talk About Your Business
Get in touch today and let's talk through your requirements. We'll provide a prompt, no-obligation proposal tailored to your business.