Paid Search & PPC
Paid Search, PPC & Google Ads Built Around Your Business
Switch a campaign on and you can be in front of a ready-to-buy customer within the hour. Whether that traffic earns its keep or quietly drains the budget comes down to how the account is built and who is watching it. We run Google Search, Shopping, Performance Max, Display, and YouTube campaigns that generate measurable return, managed at a fixed fee rather than a percentage of your spend, from a Norwich team that works with you, not just for you.
Get a Free PPC Audit5-Star Rated on Google
The rating comes from the businesses we work with, and you can read every review on our Google profile.
Over Two Decades in Paid Search
We have been running high-performance Google Ads campaigns for over two decades, across every kind of market and budget.
90%+ Partner Retention Rate
Partners stay because the campaigns keep improving. Steady gains that compound, not a short spike followed by a slow decline.
Ad Impressions Served
Paid Clicks Generated
Ad Spend Managed
Conversions Delivered
Visibility the Day You Launch, Return That Improves Over Time
Paid Search, and Google Ads in particular, puts your business in front of people who are already looking for what you sell. Unlike organic channels, the traffic starts on day one. Unlike most other paid channels, the intent is already there: you are reaching someone mid-decision, not interrupting them mid-scroll.
Launching a campaign is the easy part. The difference between one that drains a budget and one that builds revenue lies in the structure, the targeting, the conversion tracking, and, above all, the ongoing optimisation. That last part is where most in-house teams and lower-cost providers quietly fall short.
We manage budgets from £500 to £50,000 a month with the same care across all of them. What each one needs is different; the standard of attention is not.
Get a Free PPC AuditFixed Fee, Not a % of Spend
Most agencies charge 10-20% of your ad budget. We charge based on time. As your budget grows, our fee does not automatically inflate.
Proper Conversion Tracking
Every campaign is set up with proper conversion tracking so you can see exactly which spend produces which outcomes. No guesswork, just clear, verifiable attribution from day one.
Campaign Structure Matters
Poorly structured campaigns waste budget on irrelevant clicks. We build clean account architecture from the start, and that discipline compounds month over month.
How We Manage Paid Search
Good paid search is sequential. Each stage sets up the next, so we work in a deliberate order rather than switching everything on at once and hoping it holds.
PPC Audit & Account Review
We begin with a full audit of your existing account, or a competitive landscape analysis if you are starting from scratch. We look at campaign structure, keyword targeting, Quality Scores, bidding strategy, negative keyword lists, and how conversion tracking is set up.
You receive a clear picture of where budget is being wasted and where the real opportunity lies, before anything changes.
Strategy & Campaign Planning
The audit tells us where to aim. From there we build a strategy around your actual goals, whether that is leads, sales, bookings, or awareness, and we agree keyword targeting, match types, audience layering, bidding approach, and campaign types before a single pound is spent.
Every decision is discussed and signed off. No black boxes, no surprises.
Campaign Build & Launch
Clean campaign architecture, tightly themed ad groups, well-crafted ad copy, and accurate conversion tracking. We ensure Google Ads is correctly linked to your analytics stack so you can attribute every lead or sale back to the specific campaign and keyword that drove it.
For Shopping campaigns, we work directly with your product feed to ensure it is structured for maximum impression share and quality score.
Ongoing Optimisation & Reporting
Campaigns improve through consistent, expert-led optimisation: bid adjustments, search term analysis, negative keyword expansion, ad copy testing, Quality Score work, and landing page review. This is the work that separates lasting performance from a short opening burst.
Monthly reports cover spend, impressions, clicks, conversions, and cost per acquisition for each campaign, with plain-language commentary on what is working, what we have adjusted, and what is planned next.
Paid Search Services We Manage
With the plan agreed, here are the channels we build and run. Every engagement uses the ones your business actually needs, with no mandatory add-ons and no upsells.
Google Search Ads
High-intent keyword targeting for people actively searching for your product or service. The foundation of most effective paid search, managed for strong Quality Scores and conversion rate.
Google Shopping Campaigns
Product listing ads that put your inventory in front of high-intent shoppers. Feed optimisation, bidding strategy, and campaign structure managed to drive profitable sales, not just clicks.
Performance Max
Google's automation-first campaign type, managed with the right input signals and asset quality so it works for your business rather than Google's revenue targets.
Display & YouTube Ads
Awareness and retargeting campaigns across the Google Display Network and YouTube. Effective for reaching in-market audiences and re-engaging visitors who did not convert on first contact.
Paid Social Advertising
Facebook, Instagram, LinkedIn, and TikTok ads managed alongside your Google Ads, with audience and conversion intelligence shared across every channel.
PPC Consultancy & Audits
Working with an in-house team? We provide hourly PPC consultancy, detailed account audits, and strategic direction, without the commitment of full management.
AI-Enhanced Bidding & Automation
Google's Smart Bidding and Performance Max campaigns are powerful when they are fed the right data. We make sure your conversion tracking is precise, your goals are set correctly, and every automated element sits under experienced human oversight, so the algorithm works for your business, not against it.
How We Price Paid Search Management
This is the part worth pausing on, because it is where we differ most. We do not charge a percentage of your ad spend. That model, common across most PPC agencies, builds in a conflict of interest: the more you spend, the more the agency earns, whether or not the extra spend is doing anything for you.
Our fee is based on the time and expertise it takes to manage your campaigns well. For most businesses that works out considerably more cost-effective than the percentage model, particularly at budgets below £10,000 a month.
If you are already running campaigns, we will tell you what an audit turns up before asking you to commit to anything. If you are starting from scratch, we will set out what effective management involves, and what it costs, upfront.
Request a Free PPC AuditFixed Fee Model
Priced on time and expertise, not your ad budget. Your spend stays working for you.
Clear Monthly Reporting
You always know what you are spending, what it is generating, and what is planned next.
Combined Discount
Use us for both Paid Search and SEO for a discount, and a genuinely joined-up strategy.
No Long-Term Lock-In
We earn your business month to month. Partners stay because the results keep coming.
Products That Give Our Partners an Edge
Beyond campaign management, we build and maintain tools that give our paid search partners a genuine competitive advantage.
RevUp Shopping
As a Google CSS (Comparison Shopping Service) partner, RevUp Shopping can cut your Google Shopping CPCs by up to 20%, giving your products more visibility for the same budget. Available to partners running Shopping campaigns with us. revupshopping.com
RevUp Feeds
AI-powered Google Shopping feed optimisation that structures your product titles, descriptions, and attributes to win the most relevant placements. Particularly useful for larger catalogues where managing the feed by hand is not practical. revupfeeds.com
RevUp Tracking
Accurate Shopify tracking and multi-touch attribution, feeding reliable conversion data back into Google Ads so automated bidding works from the right signals. Important for any Shopify business running Performance Max or Smart Shopping campaigns. revuptracking.com
What People Ask Before Working With Us
Straightforward answers to the questions we hear most, with no jargon and no spin.
Are you a freelance PPC or Google Ads specialist, or an agency?
Neither, exactly, and that is rather the point. You get the direct, one-to-one working style of a good freelance PPC or Google Ads specialist, with a settled team behind it so the work never stalls when one person is away, and without being handed to a junior the way you might be at a larger agency.
How quickly does PPC produce results?
Traffic starts on the day you launch, which is one of paid search's real advantages over organic channels. In practice it takes two to four weeks to gather enough data for meaningful optimisation, and one to three months to reach stable, well-optimised performance. That early period is about learning what your market responds to, not waiting for something to happen.
What is the minimum ad budget you work with?
We work with budgets from £500 a month upwards. Whether the lower end is viable depends heavily on your sector and how competitive your keywords are: in some markets £500 delivers real results, in others you need more to get off the ground. We will tell you honestly where your budget sits before you commit to anything.
Do you work with businesses already running Google Ads?
Yes, and taking on an existing account is often the quickest route to early results. We usually find real inefficiencies: budget leaking on irrelevant search terms, poor account structure, thin negative keyword lists, or bidding strategies optimising for the wrong signals. Fixing those tends to lift performance before any new investment is made.
How do you approach Performance Max campaigns?
With care. Performance Max can be very effective, but only when it is fed the right asset quality, audience signals, and conversion data. Without those inputs it wastes budget unpredictably. We configure it with proper audience lists, strong creative, and exclusions where needed, and we run it alongside traditional Search campaigns rather than letting it cannibalise them.
Do you manage paid social alongside Google Ads?
Yes. We manage Facebook, Instagram, LinkedIn, and TikTok paid campaigns alongside Google Ads. Running both lets us share audience intelligence and conversion data across channels, so your paid social targeting benefits from what Google Ads tells us about your converting audience, and the other way round.
How does PPC work alongside SEO?
The two feed each other. PPC gives you near-immediate data on which keywords and messages actually drive action, and that sharpens the SEO strategy. As organic rankings strengthen for terms you already convert on, paid budget can shift towards more competitive terms where organic progress is slower. We manage both for many of our partners, and the combined approach consistently beats either channel on its own.
Why Work With RevUp Online for Paid Search?
Over two decades of paid search experience, across retail, professional services, hospitality, technology, manufacturing, and more. We have managed campaigns through every major change Google has made, from manual CPC bidding to Smart Bidding, from keyword match types that actually matched to the age of Performance Max automation.
We do not run campaigns on autopilot. Every account is reviewed consistently, every change is deliberate, and every decision is communicated. If something is not performing, we tell you, and we fix it. If something is working, we look for ways to build on it.
From a £500 monthly budget to £50,000 per month, the approach is the same: understand the business, understand the goal, build the right campaign, and improve it relentlessly.
Get a Free PPC AuditGoogle Certified
Current Google Ads certifications across Search, Shopping, Display, and Performance Max.
Transparent Reporting
Clear monthly reports covering spend, conversions, CPA, and plain-language commentary on every change made.
Fixed Fee, No Conflicts
No percentage of spend. Our incentive is always to improve your return, never to grow your budget.
Norwich-Based Team
Not a remote management service. A real team based in Norwich, working alongside your business.
Norwich, Norfolk & Across the UK
Based in Norwich, we manage paid search campaigns for businesses across Norfolk and nationally. We have dedicated pages covering our Norwich and Norfolk PPC work in more detail.
Google Ads & PPC for Norwich Businesses
Norwich is a competitive local market for paid search, from city-centre retail to professional services. Campaign management that knows the territory.
Google Ads Norwich →PPC Across Norfolk
From Great Yarmouth to King's Lynn, Cromer to Thetford, paid search management for Norfolk businesses of all sizes, wherever you are in the county.
Norfolk PPC →