E-commerce PPC
How We Helped Badger & Brown Grow
Fixed the tracking and restructured the account around product performance, growing revenue 168% and return on ad spend 53% in under two years.
Get Results Like TheseRevenue
ROAS
Clicks
Where Badger & Brown Started
Badger & Brown came to us in October 2022 with an underperforming PPC strategy and a real worry about missing out on the Christmas peak. The account had inaccurate conversion tracking, frequent disruptive changes, and an unstructured campaign setup, so Google had neither clean data nor a stable account to optimise against.
Our ApproachWhat We Did
Fixed the tracking first
We corrected the conversion tracking issues so the data was accurate, which is what makes Google's ROAS bidding actually work.
Restructured around product performance
We rebuilt the campaigns around how products genuinely performed, so budget followed real demand rather than guesswork.
Let the machine learning settle
We then held off on major account changes, so Google's machine learning could optimise without being reset every few days. That consistency drove steady, measurable gains.
What Changed
The streamlined, stable approach delivered consistent, measurable improvements: revenue up 168% and return on ad spend up 53% in under two years, with clicks up 52% over the same period.
Services used: Paid Search & PPC.
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