E-commerce PPC
How We Helped H&T Pawnbrokers Grow
Aligned budget to peak demand and restructured Shopping campaigns, growing revenue more than three times faster than spend.
Get Results Like TheseRevenue
ROAS
Ad Spend
Where H&T Pawnbrokers Started
H&T Pawnbrokers wanted to grow online revenue efficiently. That meant making the budget work harder around the periods when demand was highest, rather than spreading it evenly across the year and letting peak opportunities pass by.
Our ApproachWhat We Did
Aligned budget to peak demand
We mapped spend against the historically strongest sale periods, so more budget landed exactly when shoppers were most ready to buy, and less was wasted in the quiet stretches.
Restructured the Shopping campaigns
We rebuilt the Shopping structure to feed richer, cleaner data back to Google, giving the bidding far more to work with and improving how products were surfaced.
Protected profitability as spend grew
We watched return on ad spend closely throughout, so scaling the budget grew revenue rather than just costs.
What Changed
Revenue grew 149% on a 43% increase in spend, so revenue growth outpaced budget by more than three to one, and return on ad spend rose 74%.
Services used: Paid Search & PPC.
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