The RevUp Blog
Practical insight on SEO, AI search, paid search, websites and tracking, written by the people who do the work. No jargon, no fluff, just clear advice you can act on.
Links still matter, but the game has shifted from volume to being cited. Digital PR, unlinked mentions, realistic link earning, and the schemes that now backfire.
A 20-minute self-audit for non-technical owners: indexing, mobile speed, page titles, service pages, and crawlability. What your agency should already have fixed.
Google and AI search reward information gain: content that adds something the last ten posts didn't. Here is how to audit for sameness and fix it.
Falling traffic with steady leads is often a measurement story, not a crisis. Here is how to segment GA4 and Search Console by intent and read it right.
While everyone panics about AI, local searches still convert through Google Business Profile and the map pack. Here is the work that pays off.
A practical, step by step guide to getting your business cited by AI search tools, from indexing basics to earning trusted mentions.
Generative Engine Optimisation is sold as a new discipline. The inputs are the same as SEO. Here is the honest overlap and the real differences.
A practical, ordered marketing plan for a business with no tracking and no channels yet: what to fix first, what to fund, and what to leave until later.
Off-the-shelf software is right until the workarounds cost more than it saves. Here are the signs, the honest costs of bespoke, and a simple way to decide.
A sober look at what AI actually does well for a small business today, what it still cannot do, and how to use it as leverage rather than a gimmick.
A simple way to choose between Meta and Google Ads, built around demand capture versus demand creation, plus the budget mistake to avoid.
AI Overviews and ChatGPT have not killed SEO. Here is what genuinely changes for your traffic, your KPIs and the work worth doing.
Google's AI Overviews answer questions before anyone scrolls. Here is what that actually means for your rankings, and why good SEO matters more, not less.
A good-looking website is not the same as a website that wins work. Here are the practical reasons visitors leave without getting in touch, and how to fix them.
If you want Norwich customers to find you on Google, a few local SEO fundamentals do most of the heavy lifting. Here is the order to tackle them in.
