The RevUp Blog
Practical insight on SEO, AI search, paid search, websites and tracking, written by the people who do the work. No jargon, no fluff, just clear advice you can act on.
A practical, step by step guide to getting your business cited by AI search tools, from indexing basics to earning trusted mentions.
Generative Engine Optimisation is sold as a new discipline. The inputs are the same as SEO. Here is the honest overlap and the real differences.
A practical, ordered marketing plan for a business with no tracking and no channels yet: what to fix first, what to fund, and what to leave until later.
Off-the-shelf software is right until the workarounds cost more than it saves. Here are the signs, the honest costs of bespoke, and a simple way to decide.
A sober look at what AI actually does well for a small business today, what it still cannot do, and how to use it as leverage rather than a gimmick.
A simple way to choose between Meta and Google Ads, built around demand capture versus demand creation, plus the budget mistake to avoid.
AI Overviews and ChatGPT have not killed SEO. Here is what genuinely changes for your traffic, your KPIs and the work worth doing.
Google's AI Overviews answer questions before anyone scrolls. Here is what that actually means for your rankings, and why good SEO matters more, not less.
A good-looking website is not the same as a website that wins work. Here are the practical reasons visitors leave without getting in touch, and how to fix them.
If you want Norwich customers to find you on Google, a few local SEO fundamentals do most of the heavy lifting. Here is the order to tackle them in.
