E-commerce PPC
How We Helped Est1897 Grow
A long-term Google Ads partnership that took a dormant luxury watch and jewellery site to a record £616,000 month.
Get Results Like TheseRecord Month Sales
From Google Ads
Ad Spend
Est1897, a sister company of the UK's leading pawnbroker H&T Pawnbrokers, specialises in luxury pre-owned watches and jewellery.
The ChallengeWhere Est1897 Started
In 2017, the Est1897 website was effectively dormant. Products were uploaded infrequently and the only real sales came as occasional referrals from the H&T website. There was a strong brand and desirable stock behind it, but nothing driving demand to the site itself.
Our ApproachWhat We Did
Built the foundations, then launched paid search
After a round of website improvements, we launched Google Ads in November 2017 on a £2,000 monthly budget. The first month alone generated £10,000 in revenue and turned a small profit.
Scaled carefully as the returns proved out
As the numbers held up, we scaled spend. By the end of 2018 we had grown the budget to £6,500 a month, driving £67,000 in total website revenue.
Kept reinvesting for long-term growth
Rising revenue funded further investment in the site and the brand, compounding the results year after year.
What Changed
By May 2023 we hit a record month: £616,000 in total website sales, with Google Ads alone contributing £208,000 from a £23,000 spend. In July 2023, H&T rebranded Est1897 into the H&T Group, and we continue to manage the Google Ads account.
Services used: Paid Search & PPC.
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