Web Development

Re-platforming Rolling Center to WooCommerce

A full re-platform from Craft Commerce to WooCommerce, integrated with Sage 50, Opayo and analytics, that lifted revenue 52% on just 27% more ad spend.

Get Results Like These

+52%

Q4 Revenue, YoY

+27%

Ad Spend Only

Craft to Woo

Full Re-platform

Sector E-commerce

The Challenge

Where Rolling Center Started

Rolling Center's existing platform was limited in functionality and flexibility, which held back new features and how they could present content. Usability and performance were inconsistent across devices, integrating with key systems such as Sage 50, Opayo, Google Ads and Analytics, and email marketing was complex, and tracking campaigns accurately was difficult. On top of all that, the move had to cause as little disruption to the running business as possible.

Our Approach

What We Did

Rebuilt on WordPress and WooCommerce

We rebuilt the site on WordPress using Elementor, giving a flexible, responsive design that kept the familiar look and feel, with clear navigation, flexible product search, and a seamless checkout.

Integrated the systems that matter

We fully integrated Sage 50, Opayo, Google Ads and Analytics, and their email marketing platforms, so the new store slotted straight into how the business already runs.

Performance and tracking done right

We optimised performance to meet Google's Core Web Vitals and set up accurate conversion tracking, so marketing could be measured properly from launch, all with minimal disruption to trading.

The Results

What Changed

Before launch, revenue had been growing steadily at around 10% year-on-year. In the first quarter after launch, revenue rose 52% year-on-year on an ad spend increase of just 27%, a clear sign of much stronger conversion rates and return on ad spend from the new site.

Services used: Website Design & Development, Web Developer.

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