PPC & Website

How We Helped Mendabath Grow

Restructured Google Ads and refreshed the website, so the same budget turned far more clicks into enquiries.

Get Results Like These

+84%

Leads

14.87%

Conversion Rate

-33%

Cost Per Acquisition

Timeframe June 2025 to February 2026

The Challenge

Where Mendabath Started

Mendabath was already investing in Google Ads but wanted more from the same spend. Too many of the clicks it paid for were landing on a website that did not make it easy to get in touch, so conversions were leaving money on the table.

Our Approach

What We Did

Restructured the Google Ads account

We rebuilt the account so budget concentrated on the searches most likely to convert, with tighter ad groups and stronger negative keyword control.

Refreshed the website

We simplified the navigation, sharpened the calls to action, and added clearer trust signals so more visitors took the next step.

Aligned the ad message with the landing page

We made sure the promise in the ad matched the experience on the page, so visitors saw a consistent, convincing journey from click to enquiry.

The Results

What Changed

Conversion rate climbed from 11% to nearly 15%, overall leads rose 84%, and cost per acquisition fell by a third.

Services used: Paid Search & PPC, Website Design & Development.

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