PPC & SEO

How We Helped DS Water Grow

Scaled ad spend without inflating acquisition costs, then added SEO to more than double organic traffic.

Get Results Like These

+79%

Conversions

+143%

Organic Traffic

-35%

Cost Per Lead

Timeframe March 2025 to March 2026

The Challenge

Where DS Water Started

DS Water wanted to grow enquiries, but scaling paid search often drags cost per lead up with it. They needed more volume without paying more for every customer, and a longer-term channel that was not reliant on ad spend alone.

Our Approach

What We Did

Restructured campaigns by location

We rebuilt the Google Ads account around location, so spend followed genuine local demand instead of being spread thinly across areas that were never going to convert.

Scaled spend without losing efficiency

We grew the budget deliberately, protecting cost per lead as volume increased rather than chasing clicks at any price.

Launched an SEO programme

We built an organic channel alongside paid search, so DS Water could win traffic that keeps working long after the ad budget is spent.

The Results

What Changed

Enquiries rose 79% while cost per lead fell 35%, and organic traffic more than doubled within six months.

Services used: Paid Search & PPC, Search Engine Optimisation.

← All case studies