SEO
How We Helped Driveline Surfacing Grow
Technical fixes, local landing pages and steady link building grew organic sessions 147% year-on-year and won top-three rankings for 64 terms.
Get Results Like TheseOrganic Sessions
Top-3 Keywords
Cities Dominated
Where Driveline Surfacing Started
Driveline Surfacing had a website with solid foundations, but it was limited by a lack of optimised content and domain authority. They contracted us in May 2024 to grow their organic presence and take the pressure off paid search as their main source of enquiries.
Our ApproachWhat We Did
Fixed the technical issues
We began by clearing the technical issues that were holding the site back in search.
Built out local landing pages
We optimised the existing landing pages and created new local pages for key areas across Norfolk, Suffolk and Essex, capturing the local search demand the old site was missing.
Grew authority over time
With the foundations in place, we turned to a smart link-building strategy to build the site's authority and hold those rankings for the long term.
What Changed
Organic traffic grew 147% from 2023 to 2024. The site now ranks in the top three for 64 highly targeted terms and dominates the front page across Norwich, Cambridge, Ipswich and Colchester, which has taken real pressure off paid search as a source of enquiries.
Services used: Search Engine Optimisation.
← All case studies